Call Center Headset

Outstanding Advice, Price and Service

Life Cover Direct are here to help you find the right policy for you.

Outstanding Advice, Price and Service are the pillars upon which Life Cover-Direct ltd was founded. We continue to serve our customers with the same energy, enthusiasm and integrity that we started with in 2014.


Our motto "The right policy for you" is something we live by at Life Cover-Direct. Every customer is unique and we will take the time to listen to your needs and help you to navigate the many different types of policies and insurance providers we work with.  We strive to offer our customers a personal touch that simply cannot be matched by our competitors. 

We are authorised, qualified and experienced with in depth knowledge of the protection market to make sure you get the right policy. We will take time to listen to your needs before making recommendations and ensure that you are comfortable with your quote before proceeding to an application. We don't do high pressure sales.

We are here to help answer any protection insurance questions you may have so please do get in touch with us by phone or email. 

LCD Grey BG sq.jpg
Gurt Rai - MD of Life Cover-Direct Ltd

"My ambition when starting Life Cover-Direct Ltd was about ensuring customers have access to protection advice they can trust, regardless of where in the UK they are or what their budget is."

I've gathered a wealth of knowledge over 15 years in the protection industry having started as an employed advisor to now owning and managing Life Cover Direct. I've worked with the UK's biggest insurers for many years now and my team and I can help you get the right policy for you with the peace of mind that you working with a team of experts with your best interests in mind.

Take a minute to read our latest blog posts